Analytics has become a vital part of the marketing agenda for most organisations. From driving leads, increasing conversions and enhancing customer lifetime value, the applications of data science and analytics are increasing day by day. Join us for an enriching perspective from industry thought leaders and academia as they discuss how data analytics can greater marketing return on investment (MROI) and eventually, business growth.
Shiv Nadar University is a student-centric, multidisciplinary and research-focused University offering a wide range of academic programs at the Undergraduate, Master's, and Doctoral levels. The University was set up in 2011 by the Shiv Nadar Foundation, a philanthropic foundation established by Mr. Shiv Nadar, founder of HCL. The University is in the quest to become a globally acclaimed center for learning and innovation in the fields of Engineering, Natural Sciences, Humanities & Social Sciences, and Management. The core of the University consists of a select, world-class faculty with doctoral and postdoctoral experiences from ranked universities all over the world.Shiv Nadar University has been recognized as one of the ten private ‘Institutions of Eminence’ by the Government. In the NIRF (Government’s National Institutional Ranking Framework), the University has been the youngest institution in the 'top 100' Overall list. In NIRF-2021, it ranked 56 in the 'University' category. Shiv Nadar University has been accredited with Grade ‘A’ by NAAC (National Assessment and Accreditation Council), valid for a period of five years from 26 November 2019. It is also among a select group of institutions in the country which were awarded the prestigious Atal Incubation Center grant by the NITI Aayog, Government of India, in the very first round in 2017.